branding design

Impress your customers with a creative brand!


  • Market Research
  • Brand Strategies Development
  • Brand Name Design
  • Marketing Communication Strategies
  • Service Innovation Consultation

Graphic design

  • Brand identity design
  • Brand environment design
  • Advertisement design
  • Marketing communication design
  • Packaging design


  • Website design and programming
  • Motion graphic video production
  • Social media promotional design
  • EDM design and programming
  • Apps interface design
view our portfolio

The process of iBSS (integrated brand and service solution) developed by Chill Creative Co. includes four different stages:

research & planning

Through an in-depth MOA (Market Opportunity Analysis), our researchers and business strategist will be able to identify the most profitable market, position and strategy for your service or product.
To hear the voice of your potential customers and understand their needs is an important element in business development and growth.

This will provide strong insight into the customers’ psyche, supporting our efforts in building a comprehensive brand identity design.

Brand strategy development

In order for any firm to succeed in the long term, they would need to develop a brand position that clearly communicates the specific and intended meaning within the mind of the consumer. This position needs to be clearly differentiated to those of the competitors. Another element of brand strategy development is to ensure that there is preference formation through detailed customer learning.

Chill has the capability and resources to develop the brand positioning in order to sustain the firm’s competitive advantage.

visual design

Chill holds two distinctive competitive advantages. One is the research expertise required to develop strong brands and the other significant one is brand graphic design.

Our creative director completed her design education in the US and has years of experience in brand graphic design. With her HK Chinese background, she is able to understand both Eastern and Western cultures to create designs that meet international standards.

Through strong marketing and brand strategy development - our design team develops designs that are original and distinguished in their own right.

Service innovation consultancy

A key part of ensuring the business becomes a leader instead of just a follower in the market, innovation is critical. Chill has the expertise needed to ensure that the brand identity design and overall strategy has a strong foundation of innovation.
Chill provides all of the facets of service innovation including:

  • service quality enhancements
  • service environment design
  • process (or operations)
  • service value development.

These includes service quality training for staff, design of the physical environment, re-development of the service process and including new services to create better value.

view case studies

Research for services

We help you discover insights and opportunities for new and innovative services

Chill explore the challenges and opportunities for your current or future services. From interpreting existing research, to revealing qualitative customer understanding, our insights are grounded in the market context and are actionable - ready to be directly translated to the improvement and innovation of services.

We encourage internal teams to join us in key activities, such as:

  • Ethnographic studies and in-home interviews
  • Expert panels and stakeholder interviews 
  • Service audits
  • Service trends forecasting

Service vision, strategy & planning

We develop the vision of your service and outline the path to practical delivery

Using collaborative tools and techniques, Chill engages people across your organisation to develop a clear and compelling vision of the service. We identify the best strategies to achieve the vision and develop supporting concepts across all components of the service.

We bring a vision to life through:

  • Concept development with your teams, partners and customers
  • Early stage prototyping
  • Strategic framework development
  • Phased implementation planning.

Service & customer journey design

We design and prototype every element of your service and the customer experiences that define it

Services are experiences that occur over time and across multiple touchpoints. Chill provide brand identity design detailing the different aspects of your service and illustrate how customers experience them as journeys and distinct branded experiences. 

We bring a vision to life through:

  • Designing for multichannel experiences
  • Iterating and testing with customers, staff and management
  • Aligning and defining back-end systems to improve customer experiences.

Service process support

We align service experiences to the systems that deliver them and support detailed development and rollout

Chill supports the implementation of defined improvements and new services; piloting and iterating designs to prepare for full rollout across channels.

We do this by producing:

  • Detailed service specifications and blueprints
  • Branded experience design guides for implementation teams
  • Branded behaviour guidelines for frontline staff
  • Service standards for delivery
  • Visualised communications for customers and internal team

Staff training

We support teams to embed approaches for designing, implementing and sustaining great services

Chill work to build the skills that key teams need for the ongoing improvement and delivery of services by developing internal Service Design capabilities.

We integrate staff within Service Design projects for hands-on learning, and also provide tailored training programmes to:

  • Train-in repeatable design processes and tools
  • Reinforce customer-centric practical service and brand graphic design
  • Re-inspire teams and refresh working practices
  • Inform internal commissioning by senior managers