Redefining Brand DNA for a BioTech Expert
AGS is already an established name in the American sphere of genetic testing. However, the company needed a different approach to solidify a place in the Asian market and target general consumers outside of the medical industry, especially because of the professional protocol that prevents clinics from directly promoting this service to patients.
Tangible packaging helps the consumer market connect with an intangible service. As part of our comprehensive rebranding, we simplified the logo and chose new colors to attract the attention of a wider audience.