101 Studio is a B2B website for retailers in Asia to find information about the latest eyewear products the site offers. Apart from sales channels, an online platform for efficient communication with 101 Studio’s business partners is crucial. Their website needed a comprehensive content management system and a member system to determine which members have access to which information.
UX was more important to this project than visual aesthetics. Due to the amount of content on the website and the high amount of user scenarios, we focused on simplifying site navigation and organization so that users could quickly locate the data they were searching for.
The member system allows 101 Studio to filter and control access to product information for different members. It also allows users to release specific information to different parties via the website administration.
The website needed to display many types of marketing information, from product videos to brochures to other specifics, in one place. Chill upgraded the content management system to make it easier for administrators to organize product information.