A New Website for Focused Public Engagement
- UX Design Enhances the Viewer's Experience and Streamlines the Purchasing Process
- 360 virtual tour with 3D rendering
As part of the IGH group, Holiday Inn Golden Mile (HIGM) owned a subpage under the group's main website. However, this structure presented limitations on how to distribute information and engage directly with local customers. One of HIGM's goals was to promote their F&B outlets and wedding venue to their target audiences. Chill Creative started this website project with an intensive analysis of information and structured it into a sitemap to enhance easy navigation. We dedicated a large portion to the four F&B outlets and linked each promotion to social media accounts and the online reservation/advance purchase option to boost the conversion rate.
One of the feature of HIGM is its Crystal ballroom with versatile lighting. We crafted the interior with 3D rendering and allow the viewer to be immersed in the environment by simply clicking their mouse.