A leading service provider for kidney dialysis, Fresenius created an internal intranet system for their employees to use. Chill was commissioned to provide a strategy to promote its use to the Fresenius staff. We began with inspiration from Where’s Wally (or Where’s Waldo, depending on where you’re from…), creating a mascot we named Franki.
Franki represented the figurehead for the campaign, and by designing this character, we created a foundation that raised awareness and encouraged employees to use the network. This included a “Finding Franki” game inspired by Where’s Wally, a promotional video starring the company’s CEO, a series of prize giveaways, along with original graphics, posters and stickers for use in the office.
Through the use of motion graphics and a well-conceived original character, the Franki campaign successfully generated awareness of this new platform throughout Fresenius’ Asia-Pacific offices.