Oh my gourmet (OMG!)

Brand image design development

Client: Fire and Wood F&B management company  |  Location: Shanghai, China  |  Project ScopeRestaurant Chains Brand Development


Our client approached us to help with their new venture in Shanghai. With over 30 years experience within the F&B industry in the UK, their aim was to offer a brand new mixture of international flavours combined with a modern, comfortable environment to provide an overall relaxed atmosphere. The undefined cuisine was a challenge for brand development, especially in China where fusion restaurants are still a very new concept to most customers.

Our Solutions

We created a bilingual name that was fun and memorable aimed at targeting our primary market of young ladies who incorporate dining experiences as their lifestyle. Within the signature graphics, we used an attractive turquoise colour for the target market to identify with and an “exclamation spoon” design to lend energy and creativity. By further carefully crafting the branded items into the customers’ touch points, “OMG!” has managed to differentiate itself from others and successfully express itself.