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  • ​HSBC 匯智營商 The Wise Business Programme 2012 老字號+ 創意 吸消費新力軍

    HSBC 匯智營商 The Wise Business Programme 2012

    老字號+ 創意 吸消費新力軍

    隨着人口老化,最願意花錢消費的換作Y世代新力軍,有老牌魚蛋粉專門店小試牛刀,另設健康新路​​​​​綫,推出創意口味:小窩米綫配搭瑞士咖啡,務求打​​​動「識飲識食」的年輕人。80後第二代的賺錢之道是​​﹕「老一輩最緊要醫​​​​​飽肚,但Y世代​

    ​講求健康和食物質素,不介意多付一點錢!」香港仔南記粉麵30年前還是車仔檔,其後分店愈開愈多,惟多年來均採用快餐店自助形式,即顧客先購票,再自行取食物;店舖裝修以實用為主;價錢大眾化,一碗魚蛋粉或小窩米綫售20多至30元。

    最近南記在中環開設另一品牌「南記h」,找來設計師為店舖重新包裝定位,裝修風格180度轉變,牆身裝有iPad,另多聘一半人手「落柯打」。食物則加入年輕人喜愛的番茄湯底、日本烏冬,有機蔬菜、瑞士Movenpick即磨咖啡及無糖新鮮豆漿,價錢平均比舊式的貴約三至四成。

    南記執行董事魏子俊是第二代接班人,他認為傳統食肆要求變以迎合Y世代消費模式,並指開業近兩個月,生意比預期好。

    Check out the video

    http://www.hkpc.org/index.php?option=com_jmultimedia&view=media&layout=default&id=230&Itemid=543&lang=en

  • Chill Creative Co. X Namkee Rebrand is featured on Design vibe Feb 2013 issue

    Chill Creative Company look forward to reinvent Hong Kong Local Culture

    "Chill Creative carried out a re-branding project for Nam Kee Spring Roll Noodle Co. Ltd., a noodle chain with 30 years of history in Hong Kong. The team first conducted marketing research at Nam Kee's new branch in Centra. After summarizing data from customers and competitors, they decided to name the new branch Nam Kee H in order to attract young customers. What does "H" stand for? "Health, Hope and Happiness," explains Christine. To her, the three words summarize the LOHAS culture, which is the modern concern of Hong Kong people. It is quite accurate to say that they point the direction to which Hong Kong culture is heading."

  • Chill Creative Co. is invited to be the Guest Speaker in the Cross Industry Matching Showcase 2013 - Seminar by HKPC

    Christine from Chill Creative Company will share her story of success in the previous Cross Industry Matching Showcase. How branding and design can help SME to regain their competitive advantages and sustain their long term profitability

    Date: 18th April 2013
    Time: 4:30 to 5:30pm
    Venue: Hong Kong Productivity Council

    To know out more about this event www.crossmatchingshowcase.com